Two new rogues are joining the 19 Crimes gallery as brand owner Treasury Wine Estates bids to win over more Millennial consumers. The 19 Crimes…
Two new rogues are joining the 19 Crimes gallery as brand owner Treasury Wine Estates bids to win over more Millennial consumers. The 19 Crimes…
Carlsberg has extended its range of limited edition beer-based male-grooming products in time for the Movember charity push. The Beer’d Beauty range includes shaving gel, aftershave cream and moustache cream. Each product contains 200ml of freeze-dried powdered beer. It was initially launched in June this year to tie in with Father’s Day. All proceeds from sales globally will go to the Movember Foundation. Founded in…
Carlsberg has launched a range of beer-based male grooming products developed by its team of Danish scientists in time for Father’s Day. Just in case your dad doesn’t smell strongly enough of booze in the mornings, you can now offer him a shampoo and body lotion containing beer. The products also contain proteins, minerals, Vitamin B and a host of other ingredients designed to “help…
Guinness is taking over all three ad breaks within The Jonathan Ross Show on October 26 in what marks a landmark deal for ITV. It is the first time a brand has taken on this level of advertising for a primetime ITV show, and Guinness will use it to explore the subject of male bonding. Ross will be joined in the ad slots by bestselling…
You cannot be a self-respecting pirate without adhering to a very particular checklist: scraggly beard, bulging biceps, weathered skin, tattoos, missing limbs, fighting spirit, a filthy mouth and, of course, a bottle of rum. In this respect, rum is the manliest drink imaginable. And the tough, nautical image of the spirit persists to this day: around two- thirds of rum drinkers are men. “The reason…
