Cristóbal Undurraga talks working holistically, Argentina’s capacity for Chardonnay and single vineyards…When Cristóbal Undurraga – known by friends as Toti – joined…
Cristóbal Undurraga talks working holistically, Argentina’s capacity for Chardonnay and single vineyards…When Cristóbal Undurraga – known by friends as Toti – joined…
Ehrmanns-owned wine brand Beefsteak Club has launched a new consumer campaign “to beef up Britain’s BBQs”. This summer it is organising a wide-reaching series of activities including TV and magazine advertising, events, competitions and social media, in what it hopes will be “a sizzling summer” for British barbecues. The brand has turned its attention to barbecue, as outdoor grilling is becoming increasingly popular in the…
Concha y Toro UK has launched a new wine from Argentina’s Trivento brand. Trivento Reserve Shiraz is designed to complement the “hugely popular” Reserve Malbec and Private Reserve Malbec, which have delivered impressive sales for the brand in recent times, according to the producer. Concha y Toro UK has seen “unprecedented growth” for its Argentinean brand over the most recent 52-week period. In total market,…
Bodega Argento has released a new single vineyard organic Malbec for UK independent retailers and the on-trade. Argento Single Vineyard Finca Altamira Organic Malbec 2018, which is available from this month, has been released as part of the producer’s plan to extend its range of high-end label wines and to reinforce its commitment as a leading producer of organic wine from Argentina. The 100% Malbec…
Spar’s Rios de los Andes Reserve Malbec will feature as one of 15 standout products that will now be the focus of the retailer’s summer 2019 campaign. The summer Love It & List It campaign aims to boost distribution and raise awareness of the standout products in Spar’s own-label range. To choose the 15 a group of independent retailers and wholesaler representatives got together to…
Asda has added to its Argentinian range of wines with a new Malbec Syrah 2018, priced at £10 a bottle. Vinalba Finca La 66 is made from grapes grown in Patagonia in the Rio Negro region. The wine reflects the area’s high altitudes and cooler climate, and it is described as having rich aromas of black cherries, mint and spices, dark fruit flavours and smooth…
Wine makes up just over a third of all off-trade alcohol sales, contributing more value than any other sector. In a fragmented category, Malbec and Sauvignon Blanc have stood out in recent years and remain the fastest growing varieties in a declining category overall. Among the next generation of potentially big wine segments, Provence rosé has nearly doubled in size over the past…
Concha y Toro UK has revealed a new media partnership with the Discovery Channel for its Argentinian wine brand Trivento. Trivento, as Discovery’s Official Sponsor of Documentaries, will feature in a series of video clips across four of the Discovery Channels, including Freeview. The collection of 10-second and 30-second idents, totaling 220 hours of content a month, will be supported by a raft of in-outlet…
