Treasury Wine Estates has introduced its first luxury e-commerce platform in the UK displaying its portfolio of key luxury wines from a collection of the global producers. The Winery Collection is designed to raise the profile of premium wine brands, showcase insight and stories from Wine Makers and Brand Ambassadors, and provide “a convenient purchase journey for consumers”. The website will be led by the…

Just before Christmas a single bottle of Penfolds Grange 1951 became the most expensive Australian wine ever sold at auction, fetching a cool £44,000. It is interesting to note that the iconic Penfolds brand, beloved of fabulously rich oenophiles, sits in a portfolio alongside Blossom Hill White Zinfandel, the UK’s bestselling rosé. Boosting sales of both brands, positioned at diametrically opposing ends of the…

Bottles of B by Black Tower White will soon sport new neck collars, offering consumers a chance to win a luxury weekend for two. The neck collar promotion, which is running now, encourages customers to nominate the unsung heroes in their lives to “‘B’ Our Champion” for a chance to win a luxury weekend for two in London, including a West End Show and a…

Luxury investments (such as art, jewelry, classic cars and fine wine) have become a popular alternative for investors over the last 20 years. In autumn 2017, the Knight Frank Luxury Index (KFLI) reported substantial growth in fine wine markets, making it the top performing option for luxury investors. The report showed that wine, up 25%, was the top performer in the index thanks to strong…

More sparkling wine is making its way into our fridges, thanks to the nation’s insatiable love of fizz, but Champagne is struggling to attract any value growth, with a drop of 7% since June last year (IRI). So what can producers and retailers do to maintain Champagne’s luxury image without losing sales to other sparkling wines? Jean-Christophe Gremillet, winemaker at Champagne Gremillet, believes producers are…

Diageo has unveiled a Winter Edition bottle for its luxury blended Scotch whisky, Johnnie Walker Blue Label. The new bottle depicts the infamous Johnnie Walker Striding Man set against a blue star-lit sky. Each bottle of the Winter Edition is encased in a luxury presentation box, retailing at £225 per bottle. Only 940 bottles will be available for the UK market and the bottle will…

Diageo Reserve’s super premium gin Tanqueray No. Ten has revealed details of its new ‘Perfect Ten’ campaign. The campaign – inspired by perfectionist Charles Tanqueray – will see the brand team up with nine of the UK’s leading luxury brands and craftsmen. Perfect Ten has been developed in association with 10 Magazine, to communicate the luxury gin’s positioning and to raise its profile among UK…