Molson Coors has launched a £2 million ad campaign for citrus-flavoured 2.8% abv lager Carling Zest. The limited edition brew will be backed by a 10-second TV spot, print and outdoor ads under the banner Summer Bottled. There will also be a digital campaign in which three DJs have created a track of their favourite summer sounds – tracks by DJ Food, Jaguar Skills and…

Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly. The campaign is being run in partnership with Drinkaware, Diageo and Heineken and forms part of Sainsbury’s 20 by 20 Sustainability Plan, in which the supermarket has committed to doubling its sales of lighter alcohol wine by 2020. It kicks off on…

Low and no-alcohol wine sales are growing rapidly from a small base and getting close to 1 million cases, according to the latest figures from Nielsen. That is not far off the volume sold by Argentina, one of the top 10 wine-producing countries in the UK market. The sector, which ranges from alcohol-free wines up to 5.5% abv, grew around 60% by value in the…