Lower-alcohol wine sales will grow but will never be a huge slice of the wine market, Wine Intelligence has predicted. The company has found that…
Lower-alcohol wine sales will grow but will never be a huge slice of the wine market, Wine Intelligence has predicted. The company has found that…
Blossom Hill and Gallo are both developing 5.5% abv wines to target the growing low-alcohol wine market. Percy Fox plans to launch a product under the Blossom Hill brand this autumn which will cash in on the tax break offered to wines with an abv of 5.5% or less. UK marketing manager Liz Ashdown said: “The key in anything low-alcohol is it has absolutely got…
Molson Coors has launched a limited edition 2.8% abv, citrus-flavoured version of Carling – Carling Zest. The brew is to be backed with a £1.9 million marketing campaign over the summer, including TV, press, outdoor and digital support. Senior brand manager Annette Middleton said: “The mission we set our brewing and innovations team was clear – make us a drink perfect for the summer –…
Low-alcohol wine sales in Tesco grew 3.4% to 1.9 million bottles over Christmas 2011, from 1.8 million bottles the year before. The growth in sales of wines ranging from 0% to 5.5% abv came after the supermarket boosted its range with a number of new listings in September. Wine category buying manager Claire Lorains said: “At Tesco we remain committed to helping customers drink responsibly.
Tesco is hoping to steal a march on rivals by becoming the first retailer to list a new range of lower-strength beers. From next week, stores will stock a set of 12 new or reformulated beers, all at 2.8% abv. The beers, which benefit from a lower duty rate than higher strength brews as a result of tax breaks announced by the government last year,…
Blue Nun has launched a low-alcohol range of wines at 5.5% abv. The range, called Delicate, comprises a still Crisp Fruity White and Crisp Fruity Rosé (rrp £3.99), and a Sparkling White and Sparkling Rosé (rrp £5.99). The brand said it was a natural step to introduce a 5.5% abv version of its naturally lighter German wines. The launch follows a number of launches, range…
Brand Phoenix has pledged to cut 50 million units of alcohol from the market over the next three years by growing its low-alcohol Café Collection range and cutting abv levels across the rest of the First Cape portfolio. Café Collection will now have three tiers – Cape Bay at 4% abv, the standard Café Collection range at 5.5% abv, and Discovery Series, also at 5.5% abv,…
