Churchill’s eyes next generation with brand reboot

Churchill’s has lined up new packaging and branding for its port and wine brands, as it looks to attract new consumers.  The Port reboot…

Spar looks local with new brand positioning

Convenience symbol group Spar has revealed new UK-wide brand positioning, as it looks to champion the ‘local’ message. The new positioning, called ‘The joy of…

Covid and the next generation’s drinking habits

NielsenIQ’s client team leader Rob Hallworth looks at the imapct of the pandemic on new legal age drinkers.  We talk a lot about how consumer…