InterLoire launches rebrand with focus on diverse terriors

The InterLoire trade body has announced a rebrand in a move to highlight the French region’s diversity. Spanning 34 PDOs and 1 PGI, InterLoire has…

Lidl platforms French wines with latest promotion

Lidl has relaunched its French Wine Tour promotion, showcasing a range of wines curated by Richard Bampfield MW. Available in store from July 28 onwards,…

Loire Valley exports to UK rise driven by popularity of sparkling and lighter reds

Loire Valley Wines (InterLoire) has reported “very healthy” export figures to the UK for 2019, driven – in part – by consumers seeking out…