Sancerre has long been celebrated for its Sauvignon Blanc, even recently attracting the attention of Taylor Swift and her fans. But what else does…
Sancerre has long been celebrated for its Sauvignon Blanc, even recently attracting the attention of Taylor Swift and her fans. But what else does…
Lidl has relaunched its French Wine Tour promotion, showcasing a range of wines curated by Richard Bampfield MW. Available in store from July 28 onwards, while stocks last, the promotion will feature a selection of French reds, whites and rosés, with wines ranging from £5.49 to £19.99. A total of 20 wines have been selected as part of the activity. Lidl noted the sparkling Crémant…
Loire Valley Wines (InterLoire) has reported “very healthy” export figures to the UK for 2019, driven – in part – by consumers seeking out alternative sparkling wines and lighter red options. InterLoire, the trade body for Loire Valley wines, said exports to the UK in 2019 were up by 9.8% in volume and 9.2% in value (to E46,800). Globally, Loire Valley…
Loire Valley Wines is launching a new consumer marketing campaign for the UK. Loire Bucket List aims to reflect the idea that the Loire Valley is the “ultimate wine region to add to your bucket list”, due to its wide range of wine styles, travel experiences and authentic French food. The campaign kicks off at the start of June and it will include a series…
New Zealand Winegrowers, Loire Valley and Centre Loire Wines joined forces for a joint celebration of the myriad wonders of Sauvignon Blanc today. The London tasting marked the first time that the world’s two most famous Sauvignon Blanc producing regions have collaborated in the UK market. The idea was spawned when Chris Stroud from New Zealand Winegrowers and Victoria Kukla from Sopexa, which represents the…
Loire Valley Wines has announced a number of events to support its role as the headline sponsor for London Wine Week and it is also extending its campaign throughout the entire month of May. The generic trade body for Loire Valley wines has plans for a nationwide independent wine merchant promotion, a series of on-trade events, and a London taxi advertising campaign; all in conjunction…
Producers of Loire sparkling wine are gearing up for a push on the UK market in a bid to capitalise on the UK’s ever growing love of bubbly. Sparkling wine is the star performer of the UK off-trade, with volume sales up 18% and values rising 15.4% (IRI, year to March 2016). That has been driven by Prosecco, which is up 34% but commands an…
Leading Loire producer Bouvet Ladubay is hoping to capitalise on the UK’s growing love of sparkling wine by reigniting its passion for Saumur sparklers. Sparkling wine is the star performer of the UK off-trade, with volume sales up 18% and values rising 15.4% (IRI, year to March 2016). That has been driven by Prosecco, which is up 34% and has really propped up the entire…
