Firebird Brewing Company has redesigned its entire portfolio of beers and logo in order to extend its appeal to both modern and traditional consumers. The Sussex-based company, which was established in 2013, brews a wide range of beer styles in all packaging formats. The founders decided last year that over time the packaging and pump clip designs had “evolved into something that had left Firebird’s…

Westons Cider is unveiling a new corporate brand identity as part of its ambitious plans to grow the business by 40% by 2023. The company has already invested £15m into infrastructure and capacity improvements to help it achieve its ambition and it has also secured 1200 acres of new cider orchards, which means it will be able to source 90% of its apples from a…

Phuket Lager is arriving on UK shores this week, and is set to join Pierhead’s portfolio of global beers. Phuket Lager, which was founded in 2002 in Thailand, is brewed with premium German hops and Thai jasmine rice, which is added during the brewing process to enhance the beer’s smoothness and aroma. The lager has no additives or preservatives and is produced in small batches…

Spitfire is giving its drinkers the chance win a flight in a Spitfire aeroplane in an on-pack push. Shepherd Neame’s Kentish premium ale is celebrating its 75th anniversary this year, and is commemorating that by trying to raise £75,000 for the RAF Benevolent Fund. The latest promotion will run on limited edition bottles of Spitfire that feature the charity’s logo instead of its usual RAF…

The Campaign for Real Ale is lending its name to a range of beers sold in Tesco to raise the profile of bottle-conditioned ales. The consumer body’s logo will appear above a new bay within the beer aisle in more than 50 stores as part of a trial to promote the supermarket’s range. In 2009, the group, which has over 150,000 members, launched its “Camra says…

The Tesco wine team is targeting fine wine lovers with a 15% off deal on more than 200 lines as part of a “spring clean” of its range. Customers can save £720 on a case of Chateau Lafite 2009, or more than £50 on a case of Jean-Claude Boisset Puligny Montrachet Premier Cru Les Perrieres 2009. The wines on offer also include brands like Penfold’s…

Coe Vintners has revealed its new look after hiring the creative team behind Alton Towers and Currys to change its livery. The previous logo that has been the wine merchant’s hallmark for decades was retired, and the brand’s new identity features a new logo and colour scheme. Chairman John Coe said: “The fresh and modern look reflects the evolution of Coe Vintners…