Yellow Tail, by Casella Family Brands, is the latest brand to tap into the demand for lower alcohol options by bringing out a lighter-style wine. The 8.5% abv Yellow Tail Pure Bright is being introduced to the UK, which will be the first market globally to launch this wine, with initial listings in Tesco stores. The first in the range is Pure Bright Pinot Grigio…

Vodka’s role as a key component of classic cocktails such as the Cosmopolitan and Moscow Mule must surely cement its position as a must-have on most retailers’ spirit shelves. Its ability to mix with all sorts of flavours has always given vodka an advantage over whisky and gin, despite the recent rise in popularity of gin-based cocktails. Vodka fans enjoy drinks that match the spirit…

Concha y Toro UK is introducing a premium rosé designed to appeal to female wine consumers. Adorada, which means ‘adored’ in Spanish, has been inspired by the aromatic sensory experience of perfume blending, according to the producer. Winemaker Margaret Leonardi said: “We crafted this rosé to exhibit the evocative floral aromas usually associated with fragrant perfume.” Senior brand manager, James Hick, added: “Premium, light-coloured rosé is enjoying a fantastic period of…

Broadland Wineries has launched TrimVin, a new range of low-calorie and lighter-alcohol wines aimed at the off-trade. The British wines are available in a red, white and rose, and they are sold in a 18.7cl single-serve format. Each contains less than 100 calories and has an alcohol content of 8% abv. The range retails at £1.25. Arabella Woodrow, MW at Broadland Wineries, said: “Lower alcohol,…

Merrydown Cider has revealed plans to introduce a lighter, lower strength, lower-calorie Crisp Apple Cider, alongside the re-launch of its bestselling variant. SHS Drinks said the new addition – Merrydown Crisp Apple Cider – has an abv of 5.5%. It also has 30% fewer calories, no artificial colours or flavours and no added sugar, as it is sweetened naturally with apple juice. As a result…