Lebanese wine industry legend Serge Hochar has died at the age of 74. Hochar, owner of the country’s iconic Chateau Musar winery, is reported to have died in a swimming accident while on holiday in Mexico on New Year’s Eve. Bordeaux-educated Hochar took over running of the winery in 1959 from his father Gaston who had established it in 1930. Under Serge Hochar’s watch the…

Casillero del Diablo’s Wine Legend Movie ad campaign is to return to UK TV screens this autumn. The two-minute film will run for four weeks from September 3 on terrestrial and satellite stations including Channel 4, Sky 1 and Sky Living. The burst of advertising will be backed by consumer press activity, social media and in-store work with key customers. Marketing…

Chilean wine brand Casillero del Diablo is doing a Cliff Richard and going on a summer holiday around the UK in a double-decker bus. The Casillero del Diablo Wine Legend Tour will see a branded bus tour the country, giving consumers “an immersive pop-up brand experience” with sampling in cities, at festivals and in supermarkets. The brand’s Wine Legend Movie will also be screened on…

Laithwaite’s Wine has signed former England cricket captain David Gower as its new brand ambassador. The company is launching The Gower Selection, a case of 12 wines personally chosen by the cricket legend for Laithwaite’s Wine’s 500,000 UK consumers. It follows the firm’s sponsorship of the England cricket team, announced last year. Managing director Glenn Caton said: “Cricket and wine are the perfect combination and…