Jameson Irish whiskey has been announced as an official partner of the English Football League (EFL). The collaboration is a continuation of Jameson’s activity in…
Jameson Irish whiskey has been announced as an official partner of the English Football League (EFL). The collaboration is a continuation of Jameson’s activity in…
Budweiser, the official beer of the English Premier League, has announced the launch of a new on-pack competition and limited-edition Premier League packs to celebrate the return of the football season. The competition, which is a scan to win mechanic, will encourage shoppers to upload a photo of their Budweiser can or bottle or Budweiser Zero can to www.budweiserpl.com. Entrants…
Heineken has maintained its ties with football by extending its Champions League sponsorship and signing on as the official beer of Euro 2020. The Dutch brewer has been sponsoring Europe’s leading club football competition for 25 years and it has decided to extended that agreement to 2024. Its decision to sponsor Euro 2020 ends UEFA’s lengthy search for a beer partner for the big international…
Heineken is introducing 44cl cans for the first time, supported by a £3 million campaign linked to its position as official sponsor of the UEFA Champions League. As part of this campaign the brewer will be inviting consumers to ‘Share the Drama’, with special ECL packs and POS material. The 44cl cans are designed to rejuvenate the mainstream premium category, according to Heineken, and the…
Carling has relaunched its premium lager, Carling Premier. The news follows last year’s announcement of its partnership with the Premier League, after which the decision was taken to relaunch Carling Premier with increased distribution. Carling Premier is a 4.7% abv smooth nitrogenated lager, which is sold on draught and in cans with a nitrogenated widget to produce the smooth effect. Jim Shearer, Carling’s brand director,…
Heineken has splashed the cash to recruit Man Utd boss Jose Mourinho for a new TV ad to coincide with the new 2016/17 season. Heineken sponsors the UEFA Champions League and decided that Mourinho, twice a winner of the competition with Porto and Inter, was the perfect fit. The film, called Prep Talk, was filmed by Snatch and Lock Stock director Guy Ritchie, who also…
Kingstone Press has been announced as the Principle Partner of England Rugby League ahead of this year’s Four Nations tournament and Rugby League World Cup in 2017. The two-year deal will see the Aston Manor cider brand emblazoned on the front and back of the national team’s playing shirts. Kingstone Press will increase engagement with on-pack promotions offering the chance for consumers to win a…
Carling has announced a three-year partnership with the Premier League, running until the end of the 2018/9 season. The deal continues Carling’s long-standing relationship with the footballing world, having been the first ever title sponsor of the Premier League for eight seasons running from 1993 to 2001, and the title sponsor of the Carling Cup for nine seasons from 2003 to 2012. The partnership also…
