Curious Vines has launched its first Master of Wine support programme aimed at women who are studying for the qualification. Curious Vines works…
Curious Vines has launched its first Master of Wine support programme aimed at women who are studying for the qualification. Curious Vines works…
Malibu rum has partnered with Uber rides and Good Night Out for its #GoodVibesOnly campaign, which focuses on promoting safe nights out for university students. As well as partnering with Uber rides to provide 11,000 £10 Uber vouchers for students, the Pernod Ricard-owned brand commissioned research on student safety. It found that staying safe is a “key priority” for 73% of 18-25 year olds…
The world of alternative formats is getting more attention from producers, retailers and consumers alike. Companies such as When in Rome launched with only alt formats in mind and retailers including Waitrose are giving more attention to them. Here, When in Rome CEO & co-founder Rob Malin and Waitrose alternative formats buyer Marien Rodriguez Lopez de la Calle talk to Drinks Retailing about why the industry…
RedLeg rum has launched its first TV advertising campaign, entitled ‘Crab Dance’, which will run exclusively on ITV. The Distil-owned brand created the campaign in collaboration with advertising specialists Small World and their partners 10 Days, alongside ITV’s AdVentures; a commercial incubator for growing brands. The advert will feature the brand’s mascot, the RedLeg Hermit Crab. RedLeg chose the hermit crab as its…
Off-Piste’s Most Wanted Wines has launched its latest range, The Most Wanted Collective, in collaboration with five artists. The collection features Most Wanted Cabernet Sauvignon, Most Wanted Chardonnay, Most Wanted Malbec, Most Wanted Pinot Grigio and Most Wanted Shiraz. Each bottle label has been designed by one of five artists with the aim to “celebrate diversity and open up conversations around gender, race, accessibility…
In the first of a new technology-focused series, Drinks Retailing takes a closer look at ecommerce. Four-strong London operator The Good Wine Shop is ramping up online sales, while newcomer Mother Vine in Chelsea has recently launched its ecommerce service. Here, the operators share their experiences and expertise. Mark Wrigglesworth, owner of The Good Wine Shop, has been reaping the rewards of ongoing investment in…
Indie Brands has announced a new UK distribution partnership with Don Papa Rum. Don Papa is the first premium single island rum from the Philippines, created and launched in 2012 by Stephen Carroll, managing director and founder of the Bleeding Heart Rum Company. Distilled and aged in American oak barrels on the island of Negros Occidental (known locally as Sugarlandia), the pure, original Negros sugar…
White Claw, the leading hard seltzer brand in the US, is introducing a new variant into the UK this month. The brand, which launched in the UK last summer, is bringing its “highly-anticipated” mango flavour to the UK off-trade. It is made using sparkling water, triple-distilled alcohol and a hint of natural mango fruit. It has no artificial sweeteners and is low in calories. White…
