Beer and cider sales have risen by 8.8% in the four weeks ending October 7, according to the latest data from NIQ.  Overall, the entire BWS sector experienced a 2.2% rise in sales during the four weeks, compared to the same time period in 2022, and beer and cider saw the highest level of growth. Within the beer category, stout saw particularly strong…

From reducing paper waste to providing consumers with a clear view of a brand’s sustainability credentials, Rachel Badham explores how the latest digital technology can assist sustainability-focused drinks producers and retailers For drinks brands and retailers, sustainability initiatives are no longer optional. As more consumers look to prioritise sustainability when making a purchase, it is more important than ever that the drinks industry…

The Wine Society has released four of its most popular wines in recycled polyethylene terephthalate (rPET) bottles. The latest trial, which includes The Society’s White Burgundy, follows the publication of its Alternative Packaging for Wine report in May. The retailer said plastic bottles are considerably lighter than glass bottles, weighing 63g compared to an average of 460g for glass, “resulting in a lower-carbon footprint,…

In our annual sustainability issue, we’re taking a deep dive into the latest industry initiatives as drinks producers and retailers alike look to put the planet first.  As sustainable packaging becomes a priority for many brands, Christine Boggis explores the impact of recycled plastic wine bottles on ocean pollution (pages 19 – 22). Turning to sustainability credentials, Lucy Britner investigates why some drinks…

Beer, wine and spirits saw an uplift in sales this month according to the latest data from NIQ, while UK supermarkets also experienced storewide sales increases.  Overall, UK supermarkets saw a 12.3% rise in Total Till sales in the four weeks ending May 20, 2023 compared to April 2023. Coronation week, in particular, resulted in a 17.6% increase in supermarket sales as consumers…

As the Coronation weekend approaches, BWS sales are on the rise in UK supermarkets according to the latest data from NIQ (formerly NielsenIQ).  During the four weeks ending April 22 2023, nearly all categories saw an increase in promotional spend, with 51% of branded beer, wines and spirit sales being made while these products were on offer. Overall, consumer spending on promotional items…

Argentinian wine brand Trivento is aiming to drive brand awareness with a new multi-channel campaign with a focus on its Malbec offerings. Distributed in the UK by Concha y Toro, Trivento’s latest campaign – ‘Discover your Trivento’ – will see out-of-home advertising coupled with a digital activation. The digital campaign alone is expected to reach around 4 million UK adults.  To complement…