Lambrini has launched a competition to win a Mini Cooper, via a limited-edition bottle wrap promotion throughout major supermarket retailers. The competition has been rolled out on all 75cl bottles of Lambrini Always Original, So Strawberry and Very Cherry, offering consumers the chance to be entered into a prize draw to ‘Win Our Mini’. To enter consumers will need to register their details online via…

Lambrini has teamed up with independent self-tan specialist, Fake Bake, to enhance the perry brand’s strategy of inspiring girls to “get together and add sparkle” to every occasion. Co-branded packaging will be rolled out on bottles of Lambrini Always Original, whereby each bottle will feature an offer of 50% off all Fake Bake products purchased online. In addition, consumers will be in with a chance…

Lambrini has revealed a series of ‘winter wraps’ for its bottles in the run up to the festive season. The seasonally-themed sleeve features Christmas decorations, including snowflakes, cherries, bows and ribbons. The new-look bottles are also adorned with a blank gift tag, to offer consumers the opportunity to buy them as a gift. The new packaging is available across the brand’s 1.5L Original and 75cl…

Halewood International has launched a strawberry variant of Lambrini. The company said the launch came in response to growing demand for sweet fruit flavours from Lambrini drinkers and other consumers.  An Alcovision poll last summer found that 41% of 18 to 24-year-olds and 28% of all adults favoured sweet alcoholic drinks. The 5% abv drink comes in 75cl bottles, rrp £2.99, and has already won…

Halewood International has relaunched Lambrini Light with a new lower abv of 3.5%, just 29 calories per 12.5cl serving and redesigned labels – under the name Luci by Lambrini. The launch came after Halewood polled Lambrini drinkers and found that 64% would buy a lower-alcohol version of the brand. It will be backed by a social media and PR campaign suggesting light-hearted work-outs Lambrini drinkers…

Lambrini is to sponsor Liverpool Fashion Week, which takes place on October 14-19 at Liverpool’s Royal Liver Building. The Halewood International-owned drink will create a pop-up beauty boutique which will double as a lounge bar where celebrities, fashionistas and event visitors can sample Lambrini Original and fruit flavours before, during and after fashion shows. Brand manager Lorna Tweed said: “The Fashion Week is the perfect…