C&C Group has launched its “biggest ever marketing drive in more than eight years” for its Tennent’s lager brand. The campaign includes a TV commercial, refreshed brand identity and activity in both the on and off trade. The seven-figure push centres around the brand’s Scottish heritage and features the expression ‘Oooft’ as well as the song Shout by Lulu. To celebrate the launch of Raised…

Big brewers and brands are taking cues from their smaller counterparts to add appealing riffs on lager styles. Nigel Huddleston reports Britain loves lager. Despite its European heritage running counter to the mood of the times, and the craft brewing-fuelled rise of 50 shades of pale ale, lager has, for several decades, had the largest chunk of the UK beer market by some…

Five drinks brands have come under fire for breaching the Advertising Standards Authority (ASA) CAP code. Two of the five brands, Ramsay’s Gin by Eden Mill Distillery and Tennent’s Lager, were penalised for making nutrition claims that are “not permitted for alcoholic drinks”.  Tennent’s described its product as “Scotland’s lowest calorie lager”, while Ramsay’s Gin claimed one of its ingredients – honeyberries – contained…

The demand for alcohol-free is at an all-time high, finds Katie Jenkins, marketing director at KAM. Here, she analyses the insights company’s newly released report in collaboration with Lucky Saint, Low & No 2022: The Customer Perspective With an ever-growing proportion of Brits wanting to moderate their alcohol consumption, research suggests the exploding low & no category is being welcomed with open arms.  While…

While IPAs, stouts and APAs have enjoyed time in the sun, their more mainstream cousin has only just begun to re-emerge from the shadows. Goodbye Eurofizz, hello grown-up lager. Millie Milliken reports   “I’ve literally had people apologise for ordering it in here,” says Jake Doherty, manager of Cheltenham’s Bath Road Beers, of lager drinkers in his beer shop and bar. The stigma…

BrewDog has become the latest producer to release a larger format in time for the festive season. The brewer said its flagship Punk IPA is now available in a six-litre keg. The keg, which carries an RRP of £41.90, is compatible with the PerfectDraft machine – a home draught dispenser. Manchester brewer Joseph Holt has also released a range of mini-kegs, as it looks to…

Around 20 years ago, I was asked to contribute a chapter on British lager to Beer Glorious Beer, a collection of essays collated by the British Guild of Beer Writers. I started the essay provocatively with the sentence: “Do you ever get the feeling that you’ve drawn the short straw?” An essay on British lager for a book called Beer Glorious Beer? It had to…