Kronenbourg 1664 is featuring in a new campaign encouraging consumers to ‘Give the Gift Supreme’ this Christmas. Brand owner Heineken UK will also give the brand new festive packaging to support its Star Retailers and to drive growth in the run up to Christmas. Star Retailers are also being encouraged to run a festive promotion for shoppers – buy two 4x44cl packs and receive a…

Heineken is launching new Kronenbourg 1664 packs across grocery, wholesale and convenience, to follow on from the success of its limited edition Eric Cantona packs. The new packs will be launched with an on-pack promotion alongside an eye-catching design featuring the ‘Alsace-tians’, from the latest marketing campaign. Category and trade marketing director, Craig Clarkson, said: “Kronenbourg 1664 is delivering fantastic growth this year – bringing…

Heineken has launched a new campaign for premium lager brand Kronenbourg 1664, starring Eric Cantona. The campaign includes a 60-second advert on C4, featuring Cantona seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace:tians”.  Cantona drives his canine companions around Alsace as they deliver a timely ‘Taste Supreme’. Cantona will also appear on new limited…

A Kronenbourg 1664 ad featuring Eric Cantona championing the hero hop farmers of Alsace has been cleared by the advertising watchdog after an appeal.  The Advertising Standards Authority originally banned the ads after deciding they were duping drinkers by claiming the beer was made in France when really it is brewed in Manchester. Heineken brought Cantona back in, corrected the offending lines and re-released the…

Heineken is releasing a new version of its Kronenbourg ad starring ex-footballer Eric Cantona. The original ad was banned after the Advertising Standards Authority said it implied that Kronenbourg is made in France when it is brewed in Manchester. In the new version Cantona is shown in Alsace, where he says “the hop farmers are treated like the footballers of Britain”. After the ASA ruling…

Heineken has vowed to bring Kronenbourg’s Hero Hop Farmers of Alsace back to TV screens after revising an ad that was banned for falsely implying the beer was brewed in France. The Dutch giant brews the Kronenbourg sold in the UK at its Manchester plant, but the Advertising Standards Authority ruled that the ads suggested it is made in France. The ads feature ex-footballer Eric…