Carlsberg acquires UK Kronenbourg rights from Heineken

Carlsberg Marston’s Brewing Company (CMBC) has agreed a deal that sees Carlsberg Group acquire the UK rights for the Kronenbourg beer brand from Heineken UK.

Kronenbourg 1664 launches limited-edition packaging for football season

Kronenbourg 1664 has launched limited-edition cans and packaging to drive sales around the football season, supported by its recent ‘Pour La Victoire’ campaign. Available until…

Kronenbourg 1664 gets festive makeover

Kronenbourg 1664 is featuring in a new campaign encouraging consumers to ‘Give the Gift Supreme’ this Christmas. Brand owner Heineken UK will also give the…