Malibu launches media campaign ahead of summer

Malibu has launched its Do Whatever Tastes Good campaign, as the Pernod Ricard-owned brand invites consumers to “embrace the summer mindset”. Running throughout July,…

The London Essence Co launches summer campaign

Britvic’s mixer brand, The London Essence Co, has rolled out a new marketing campaign as it looks to capitalise on summer drinking trends. The ad,…

Interview – Treasury Wine Estates’ Tony Watson

Last July, Treasury Wine Estates’ Tony Watson switched from commercial director for UK & Ireland to be the EMEA general manager at the…