Reported sales at Beam Suntory grew 23% in 2015, the first year of full results after Suntory’s £9.3 billion acquisition of Beam in 2014. Organic sales were mid-single digit, the group said. Net sales for group’s alcoholic beverages segment were around £6.3 billion, up 15%, with operating income growing 27% to £481 million. Brands in the Beam Suntory portfolio, which is dominated by whisky and…

Beam has chosen the UK market to exclusively debut its new Jim Beam Apple after hailing it a perfect breeding ground for innovation. The supplier, which recently merged with Suntory to become the world’s third-largest spirits player, is hoping the new expression will win over younger adults and vodka drinkers. Jim Beam is growing at 53.5% in the UK (Nielsen and CGA, year to February…

Jim Beam has given its regular bourbon a devilish twist and launched a new addition to its core range. The Kentucky brand’s Devil’s Cut bourbon will appear in luxury outlets like The Whiskey Exchange before it is rolled out across the entire off-trade. Jim Beam’s master distiller Fred Noe discovered a way of washing a used bourbon barrel with water and agitating it to extract…