Jägermeister has revealed a new “Ice Cold” wrap pack that will launch exclusively to the convenience channel this month. The new Jägermeister promotional pack offers shoppers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the brand’s website. The top prize is a VIP trip for four people to France’s winter festival,…

Jägermeister has launched its shot glass off-trade pack into Tesco stores, while its Yard of Jägermeister concept has been given a refreshed look for Christmas. The shot glass pack is designed to encourage consumers to drink the liquid in the most ‘perfekt’ way, as an ice-cold shot, the producer said. The pack is made for party-goers in time for the festive season, as it comes…

Jagermeister has launched a competition but consumers will only be able to enter when their bottle is chilled to the correct temperature.  The special limited edition bottles, which aim to drive home the brand’s Ice Cold message, are now available excusively in Morrisons at a discounted price of £16. Fans will have the chance to win prizes of up to £20 off at the Jagershop…

Jagermeister has launched a limited edition pack in time for Halloween and Christmas. The pack, which comes with two shot glasses, is designed to encourage consumers to drink the liquid “in the most perfekt way” as an ice-cold shot. The two green shot glasses come with a 70cl bottle of Jagermeister. The first packs are available from Sainsbury’s stores now and will be listed with…

Students drink an average of 14 shots during the course of Freshers’ Week, according to new research from herbal liqueur brand Jägermeister. Young adults are gearing up to head to university and retailers are urged to stock up on spirits brands that lend themselves to partying. Jägermeister claims that it accounts for 31% of all shots sold in NUS venues and it said retailers should…

Jagermeister is releasing 80,000 of its ‘flag bottles’ into the off-trade, to tap into the “big summer of sport”. Other off-trade activity includes the launch of the Yard of Jager flag pack, which features 10 x 2cl bottles. The pack launches this month. Jonathan Dennys, customer marketing and insights controller, said: “Jagermeister is often associated with big occasions and with this summer being packed with…

Jagermeister has unveiled a digital campaign to celebrate Halloween. The herbal liqueur’s campaign stars Primal Scream’s bassist and Soho Radio producer, Simone Marie Butler. The ‘Things Aren’t Always As They Seem’ campaign features eerie animations, videos and soundtracks that is designed to immerse consumers in a world of hidden layers and secret messages. The campaign is designed to reflect the “dark and mysterious” nature of…