Bacardi named fastest growing drinks brand on Instagram

Bacardi rum has seen the largest growth in Instagram followers from 2022 – 2023 according to new research from YesMore. In its latest…

How does Dry January impact low/no sales? – analysis

As more Brits look to cut down on their alcohol intake, Dry January is thought to be one of the most lucrative times of…

January – February 2023 issue out

The first issue of the year is out now, featuring insights from nine industry experts on what to expect from 2023 (pages 31 –…