Jameson has invested in a multi-million-pound advertising campaign ahead of St Patrick’s Day. The Irish whiskey brand’s new campaign ‘Must Be a Jameson’…
Jameson has invested in a multi-million-pound advertising campaign ahead of St Patrick’s Day. The Irish whiskey brand’s new campaign ‘Must Be a Jameson’…
Jameson Irish whiskey has been announced as an official partner of the English Football League (EFL). The collaboration is a continuation of Jameson’s activity in UK football, following a sponsorship deal with small-side pitch provider Powerleague. With the EFL season set to kick off next week, the four-year deal will see Jameson branding – such as pitch-side advertisements with responsible drinking messaging – at…
Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using a QR code, giving consumers access to events, experiences and content. The content changes on a monthly basis. Leanne Banks, marketing director at Pernod Ricard UK, said: “Jameson has a rich heritage of bringing people together for shared moments of…
Pernod Ricard has announced a new campaign for Irish whiskey brand Jameson, in the run up to St Patrick’s Day. The international push, called Widen the Circle, is described as part of a “multi-year multi-channel investment”. The campaign features a TV ad, called That Spark, starring Irish actor, writer and comedian Aisling Bea. Brendan Buckley, global marketing director at Pernod’s Irish Distillers unit, said: “Our…
Jameson Irish Whiskey is inviting everyone to ‘Join In, Wherever You Are’ this St. Patrick’s Day as part of a month-long integrated campaign. Running throughout March, Jameson will be “significantly investing” in generating mass awareness of the brand through a national media campaign, social conversation driven by famous faces including Tinie Tempah, and a series of virtual food and cocktail experiences to help fans to…
Pernod Ricard is investing in a multimillion-pound ad campaign designed to give leading Irish whiskey brand Jameson a boost in the build-up to St Patrick’s Day. The marketing drive includes TV and cinema ads, video on demand, social media advertising, a PR campaign and events in major UK cities. It believes the marketing will reach 82% of the brand’s target audience of men and women…
Leading Irish whiskey brand Jameson is returning to TV screens for the first time in seven years with a stylish ad. It reconstructs a warehouse robbery in Johannesburg, where the thieves ignored valuable goods but made off with crates of Jameson. The ad centres on two detectives that ponder the robbers’ rationale, and realise they were blown away by the taste when they try the…
Pernod Ricard is launching a multimillion-pound ad campaign to give leading Irish whiskey brand Jameson a push in the run up to St Patrick’s Day. The campaign includes out of home, digital and social media advertising, while the brand is also launching a mobile app that offers fans cocktail recipes and games. It is also targeting retailers with “joyful” POS kits designed to boost sales…
