BrewDog names new COO

BrewDog has appointed James Arrow to the role of chief operating officer. Arrow, who joins the brewer from Boots Opticians, will report to BrewDog CEO…

The Macallan partners with Harrods for James Bond experience

Edrington’s single malt whisky brand The Macallan has lined up a partnership with luxury retailer Harrods, to create a James Bond-themed experience. The activation, which…

Drambuie taps chef James Martin in home drinks campaign

Whisky liqueur Drambuie has partnered with chef James Martin in a campaign to showcase the brand in at-home entertaining occasions. The activation, with ITV…
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