Pernod Ricard has affirmed its commitment to the Jacob’s Creek brand but said it will persist with a premiumisation strategy despite volume sales falling 15% (Nielsen, six months to January 2015). The French drinks giant has made its Spanish wine Campo Viejo a “star brand” with a broad marketing push, and that has led to a 45% rise in sales, while New Zealand brand Brancott…

Pernod Ricard has hailed the UK as a ripe breeding ground for innovation after launching two global exclusives in the market. The UK will be the guinea pig for Brancott Estate’s new varietal Sauvignon Gris, and for two new extensions to the Jacob’s Creek range – a Fiano and a Sangiovese. The drinks giant said British consumers are sophisticated, savvy and open to trying new…

Jacob’s Creek is offering drinkers the chance to win a trip to Australia as part of a new promotion called the True Character Series. This global campaign aims to promote the characters behind the brand, including its winemakers. Jacob’s Creek said it has “always stayed true to its heritage and passion for making quality wines”. To celebrate this it has created a collection of films…

Jacob’s Creek has signed a deal to sponsor The Jonathan Ross Show and the first ads will appear on Saturday when the comedian interviews Usain Bolt. The last series of the show reached an average of 3.4 million viewers and peaked with 4.9 million viewers when David Beckham appeared. Saturday’s show is expected to draw a large audience as Bolt will be joined on Ross’…