Whisky liqueur Drambuie has partnered with chef James Martin in a campaign to showcase the brand in at-home entertaining occasions. The activation, with ITV programme James Martin’s Saturday Morning, includes an ad featuring Martin preparing and serving Drambuie Iced Espresso cocktails, after hosting friends and family for dinner.    The partnership, which also includes radio, PR and social media, will begin on Saturday October 16, for six weeks.   Drambuie’s Fiona Fishtal said: “We are delighted…

Jameson Irish Whiskey is inviting everyone to ‘Join In, Wherever You Are’ this St. Patrick’s Day as part of a month-long integrated campaign. Running throughout March, Jameson will be “significantly investing” in generating mass awareness of the brand through a national media campaign, social conversation driven by famous faces including Tinie Tempah, and a series of virtual food and cocktail experiences to help fans to…

Ehrmanns-owned wine brand Beefsteak Club will be launching its first television campaign this winter. The 10-second television advert has been created to raise awareness of Beefsteak Club Malbec, which the producer said it one of the bestselling Argentine Malbecs in the UK. The brand grew 109% in volume and 103% in value in the last year (Nielsen Scantrack GB Total Grocery 52 w/e November 14,…

Treasury Wine Estates (TWE) has announced its Australian wine brand, Wolf Blass will bring back its ‘Here’s to the Chase’ TV commercial this winter. The commercial will return to screens until December 27 using Finecast, the video on demand platform. Finecast VOD provides broadcasters and content platforms across the UK with the ability to provide targeted advertising via a single access point on TV –…

Freixenet Copestick’s wine brand I Heart Wines is on track to hit global sales of 25 million bottles this year, and it is now the tenth largest wine brand in the UK, according to IRI data (June 14, 2020). The producer said I Heart Prosecco has been a star performer within the portfolio and is now the number one branded Prosecco in the UK off-trade…

Casillero del Diablo, Concha y Toro’s biggest brand, has announced a major TV push for its ‘Wine Legend’ campaign in the run up to Christmas 2020. The brand’s 20-second advert will appear across ITV, Sky and Channel 4 between November 26 and December 13, 2020, when it is calculated to reach over 62% of ABC1 adults. The producer said the brand’s long-term partnership with Sky…

The Macallan’s first global advertising campaign has been banned by The Advertising Standards Authority (ASA) for promoting “extreme risk-taking behaviour”. The global campaign was launched in December last year but the ASA received six complaints about the ads potentially linking alcohol with daring, toughness or irresponsible behaviour. The adverts, which ran on TV, video on demand (VOD) and Instagram, featured a man leaping off a…