For a long time, Irish cream has been synonymous with the Diageo-owned Baileys. But is the tide starting to change? Lizzy O’Riordan investigates…
For a long time, Irish cream has been synonymous with the Diageo-owned Baileys. But is the tide starting to change? Lizzy O’Riordan investigates…
Pernod Ricard has announced a new campaign for Irish whiskey brand Jameson, in the run up to St Patrick’s Day. The international push, called Widen the Circle, is described as part of a “multi-year multi-channel investment”. The campaign features a TV ad, called That Spark, starring Irish actor, writer and comedian Aisling Bea. Brendan Buckley, global marketing director at Pernod’s Irish Distillers unit, said: “Our…
Covid-related restrictions may’ve dampened last year’s Halloween festivities, but this year will be a different story, as consumers look to make up for lost time. Halloween has become big business in recent years and looking back to pre-pandemic times, total retail spend in 2019 came in at £474m (Statista). As consumers look to return to spooky gatherings, brands and retailers are lining up Halloween-focused…
Grace O’Malley, the spirits brand which brought premium blended Irish whiskey to the UK in March, is now launching its Heather Infused Irish Gin in time for World Gin Day on June 12. Grace O’Malley’s debut gin is described as a “true, traditional-style gin made with modern distilling techniques to capture flavour intensity”. It contains 14 carefully selected aromatic botanicals from the west of Ireland…
Bushmills Irish Whiskey has announced the release of the Bushmills Original Cask Finish range, a new series that “delivers a fresh perspective” on the iconic Bushmills Original Irish Whiskey. The first two premium innovations from the range, the Caribbean Rum Cask Finish and the American Oak Cask Finish, are the newest additions to the Bushmills family and the latest creations from Bushmills Master Blender, Helen…
The Craft Irish Whiskey Co is set to debut its second release. The Emerald Isle Collection in partnership with Faberge launches today and it claims to “bring together the strong heritage of both brands” via a series of “highly collectable” whisky sets. The collection takes inspiration from ‘The Seven Wonders of Ireland’ and it sees Faberge honour Irish heritage in the form of its first-ever…
Irish Whiskey Hyde is launching in the UK for the first time. Hyde has been produced by a family of independent ‘bonders’ of Irish whiskey, who have 380 years of family drinks history. It is currently run by brothers Conor and Alan Hyde. The family hand-selects the finest Irish whiskeys made by the distilleries they believe are the best in Ireland, and these and then…
Helen Mulholland, master blender at Bushmills Irish Whiskey, has been recognised by Drinks Ireland | Irish Whiskey Association for her outstanding contribution to the development of the Irish whiskey industry. Drinks Ireland | Irish Whiskey Association is the representative association for the Irish whiskey industry. The Association’s Chairman’s Awards recognise the people, distilleries and industry partners that have made an outstanding contribution to the development of…
