With media hype that digital tools like ChatGPT could take artificial intelligence mainstream, we wanted to find out what it could mean for drinks…
With media hype that digital tools like ChatGPT could take artificial intelligence mainstream, we wanted to find out what it could mean for drinks…
The global equity of wine brands has stabilised but has yet to return to pre-pandemic levels, according to the 2022 Wine Intelligence Global Wine Brand Power Index. Australia’s Yellow Tail retains the number one spot in the index, with Concha y Toro’s Casillero del Diablo in second place. Both brands place in the top three of the 25 markets surveyed for the index, with Yellow…
New research has suggested that a third (34%) of consumers have or are considering stockpiling for Christmas before the end of October. Numbers released by Lumina Intelligence this week suggest that 56% of consumers are “somewhat worried” following media coverage on people stockpiling food and drinks for Christmas already, due to concerns about product shortages as a result of Brexit, Covid and the lack of…
Wine is enjoying a “mini-boom” in the Covid-19 era, but dark economic clouds are on the horizon for the category, according to the latest report from Wine Intelligence. The Wine Consumer Trends in the Covid-19 Era report shows wine drinkers across key consumption markets have been turning more often to wine during the Covid-19 pandemic, spurred by new “lockdown” occasions, and more drinking outside of…
The wine industry must innovate to stave off the growing threat of craft beer, flavoured cider and cocktails over the next 20 years, according to Wine Intelligence. It warned that these categories could outfox wines with more engaging packaging and stronger marketing budgets. International wine fair Prowein celebrates its 20th birthday this year and to mark the event the organisers commissioned the British research firm…
Wine Intelligence claims that signs of a less promotion-obsessed nation have been revealed in its two new UK wine consumer focused reports. Price promotions are no longer the main purchasing consideration for the 28.3 million UK regular wine drinkers, according to the UK Landscapes Report. Promotions remain an important choice cue but grape variety is back as the number one factor in the decision-making process.
The number of people who drink wine regularly has stabilised in the wake of massive growth over the past 25 years, and the amount they drink is not likely to increase further, Wine Intelligence research has found. Wine Intelligence’s Paul Medder said: “The frequency of wine consumption among regular wine drinkers has started to settle out and the amount they drink is kind of reaching…