Making the most of Instagram – a guide for the drinks trade

Not only is Luma Monteiro marketing manager at Davy’s, she’s behind wine education platform Wineria – and counts some 17,000 Instagram followers @wineriaofficial. Who…

Absolut vodka partners with Heinz to launch pasta sauce

Pernod Ricard has announced a partnership between its Absolut vodka brand and Heinz, to create a limited-edition pasta sauce. The tie-up sees the two brands…

Bacardi named fastest growing drinks brand on Instagram

Bacardi rum has seen the largest growth in Instagram followers from 2022 – 2023 according to new research from YesMore. In its latest…