What’s behind the slump in alcohol innovation? – Analysis

Recent figures from Circana (the insights company formerly known as IRI) suggest that there were 31% fewer new alcohol product launches in 2022, compared to…

Tom Jago: 1925-2018

Drinks industry pioneer and Baileys Irish Cream co-creator Tom Jago has died at the age of 93 after a short stay in hospital. Jago founded…

Heineken to spend £100m on 2014 ad campaigns

Heineken is spending £100 million on marketing a wide range of new and existing brands in 2014 as it embarks on its “biggest innovation year…