Beer consumers are as likely to buy on style and product heritage as price, an exclusive OLN retailer poll has shown. In a survey of independents and supermarkets, 28% said price had the most influence on shopper choice – the same as style – with 25% saying heritage was also a key driver. The research indicates the industry is beginning to shed the legacy of…

Who decides which wines are sold, bought and drunk in the UK off-trade? Who determines where they come from, how they are made and how much they cost? Our list pinpoints 100 individuals who have a key influence on those decisions – who is shaping the way our wine shops and aisles look, and what consumers ask for when they come into them. For the…

Our list pinpoints 100 individuals who have a key influence on those decisions – who are shaping the way our wine shops and aisles look, and what consumers ask for when they come into them. 10 Alex Salmond First minister of Scotland  Past CV: Royal Bank of Scotland Though the legality of minimum unit pricing for alcohol is yet to be fully sorted out,…