In October, Scottish non-alc company Spirits of Virtue announced it had worked with Asda to supply four non-alcohol spirits, under the retailer’s Extra Special brand.
In October, Scottish non-alc company Spirits of Virtue announced it had worked with Asda to supply four non-alcohol spirits, under the retailer’s Extra Special brand.
Self storage company Big Yellow has opened a new site in King’s Cross, which includes 400 temperature-controlled wine cellars. The company said the wine cellars are suitable for “collectors, restaurateurs, wine distributors and event organisers who are looking for peace of mind when storing their valuable wine collection”. The individually alarmed cellars come in a range of sizes starting from a 12-case space, the company…
The Co-op has updated both the wines and the livery for its premium bracket Irresistible range. The line-up, which comprises 24 wines, initially includes four new products. Among the new offerings is the Co-op’s first Swiss wine, La Courbe, a Gamaret and Pinot Noir blend which retails for £10, as well as a Sauvignon Blanc Blush from Chile (£8). Immediate new additions also include a…
Treasury Wine Estates has launched a nationwide marketing campaign for Penfolds, as it looks to continue to highlight the wine’s presence in the off-trade. The campaign sees the brand’s space-themed ‘Venture Beyond’ creative appear across digital media OOH as well as on social media. The campaign is accompanied by an installation at Westfield Shepherds Bush, which runs until March 26. The installation includes sampling in…
Global Brands has lined up a new look for its VK RTD brand, as it looks to capitalise on the drink’s popularity with students. The company described the redesign as “vibrant” and “bold” with the new packs building an identity around each flavour. The rebrand will be backed by an advertising campaign, which will roll out in September and October. The campaign, which includes digital…
Dust off those “summer scorcher” offers signs – we’re heading into the season of bangers, festivals and picnics. From sour beer and cloudy cider to canned cocktails and tequila, Laura Foster finds out which drinks will be hot to trot in the coming months. SOUR BEER Tangy and refreshing with an acidic…
Quintessential Brands has added a Black Cherry flavoured gin to its Greenall’s range. The 37.5% abv gin joins a line-up that includes Wild Berry, Blueberry and Blood Orange & Fig flavours. It was created by master distiller Joanne Moore at the company’s G&J Distillers production facility in Warrington. Stacey Kong, global marketoing manager for Greenall’s, said: “Our consumer research found that gin drinkers crave familair…
Real Ale has rebranded as Real Drinks Group, a move which includes its three existing London shops in Twickenham, Maida Vale and Notting Hill. The rebrand, which includes new signage and branding, is designed to reflect the evolution of the drinks industry, which has changed considerably since the business started 16 years ago. The rebrand is designed to encompass Real Drinks love for not just…
