Off-trade sales growth slowed in the week ending August 22 compared to the same week in 2019, but this is predominantly due to the phasing of the August bank holiday, which fell a week later in 2020. The total off-trade still recorded a growth in sales of 6% and impulse sales continued to lead the way, up by 22%, according to Nielsen data.  With the…

The easing of lockdown rules in the UK – coupled with sunny weather – led to a 86% spike in RTD sales at the end of May, with consumers seeking impulse options for socialising outdoors. Sales of these drinks through the convenience sector grew by 154%. The overall off-trade grew 46% over the same period (the week ending May 30, 2020), according to Nielsen data.

Off-trade alcohol sales saw another spike in sales in week two of the UK’s Covid-19 lockdown according to new data from Nielsen. The total value of BWS sales rose by 24% in the week ending April 4. It indicates a second wave of stocking up on home alcohol supplies by shoppers. The off-trade previously saw a massive surge in sales in the week ending March…

Copestick Murray’s i heart Prosecco posted 85% growth across 2015 to become the largest Prosecco brand in the impulse sector, according to data from Nielsen. The brand’s performance was well ahead of the category itself, which grew 40% in impulse for the year to January 10, 2016. Robin Copestick, managing director of Copestick Murray, said: “Retailers are incredibly impressed with how it performs; it hits…

The convenience channel is missing a trick on premium spirits and should use Christmas 2014 to catch up with the grocers, according to a leading supplier. Pernod Ricard said 30% of spirits sales in supermarkets are premium – which it defines as 20% above average, starting now at £15.66 – but that figure stands at just 18% in the impulse channel. Chris Shead, off-trade channel…

Shepton Mallet Cider Mill has relaunched its Red C cider with a new-look pack. The brand is a medium-sweet 3.5% abv cider and is targeted at the impulse and convenience channels. Brand manager Holly Chadwick said: “With the cider market continuing to grow, and consumers looking for a variety of price and abv options, Red C offers consumers an exceptionally refreshing taste while giving them…