Diageo ramps up efforts to identify new flavours and botanicals for alcohol NPD

Diageo is working with a flavour house in Italy’s Piedmont hills area, with the aim of focusing on a raft of concepts and trends starting…

The drinks industry needs to prepare for the rise of the ‘Active-ist consumer’

The rise of the “new breed of digitally-sophisticated, socially conscious and sustainability-expectant people” is driving a number of important lifestyle and consumer trends of the…

Retailer feeling heat from Reducing the Strength campaign

A shop that is refusing to join the Reducing the Strength campaign in Ipswich said it is being unfairly blamed for antisocial behaviour and vowed…
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