Disaronno is extending into a new category with the launch of a cream liqueur variant. Disaronno Velvet has lower levels of alcohol than the classic Disaronno at 17% abv and it is recommended served over ice. Neil Jardine, managing director of Disaronno International UK, said: “The unique…

An unusually warm winter has caused the German ice wine harvest to fail for the first time in recorded history. Temperatures failed to drop to the -7C required for the frozen grapes to be picked, pressed and turned into the iconic wine. This was a common theme in every German wine-producing region. “Due to the mild winter, the minimum temperature of minus seven degrees Celsius required…

Martini has launched a 0.0% abv tipple called Dolce to meet growing consumer demand for alcohol-free drinks for adults. The sparkler aims to retain the flavour present in its sparkling wine and it has already gained a listing at Morrisons, where it will retail for £6. The plan is to roll it out across the wider off-trade later this year. Marco Mazzini, global director for…

Jägermeister has revealed a new “Ice Cold” wrap pack that will launch exclusively to the convenience channel this month. The new Jägermeister promotional pack offers shoppers the chance to win one of 30,000 prizes, including branded merchandise such as Jägermeister shot glasses and money-off vouchers to redeem at the brand’s website. The top prize is a VIP trip for four people to France’s winter festival,…

Jagermeister has launched a competition but consumers will only be able to enter when their bottle is chilled to the correct temperature.  The special limited edition bottles, which aim to drive home the brand’s Ice Cold message, are now available excusively in Morrisons at a discounted price of £16. Fans will have the chance to win prizes of up to £20 off at the Jagershop…

Jagermeister has launched a limited edition pack in time for Halloween and Christmas. The pack, which comes with two shot glasses, is designed to encourage consumers to drink the liquid “in the most perfekt way” as an ice-cold shot. The two green shot glasses come with a 70cl bottle of Jagermeister. The first packs are available from Sainsbury’s stores now and will be listed with…

‪Waitrose is helping shoppers stay cool and classy during the heatwave with a new range of Provence rosé ice lollies. The Mirabeau Frosé Popsicles will sell for £2.99 each at dedicated freezers in the supermarket, blending Classic Mirabeau rosé wine and strawberry essence.   Waitrose has enjoyed a 20% sales increase on rosé this year and last week the category enjoyed its best ever performance.