Hungarian wine could enjoy a revival in the UK after one leading supplier decided to champion the category through a range of branded and own-label wines. Hungary sits well outside the UK trade’s top 10 countries of origin and has not had much love in years. But that could all change now Off-Piste Wines has teamed up with Binderer, a Hungarian producer owned by German…

Lidl has bolstered its wine shelves with 57 SKUs including English and Hungarian ranges as part of an in-store promotion called Wine Cellar. It hopes the wines will cater to shoppers looking to try something new, “offering interesting alternatives to classic French or Italian styles”. The promotion will run while the limited-edition stocks last and includes Château Dereszla Tokaji Furmint (£5.99), Sir-Irsai (£5.99) and Polgár…

Bibendum PLB has secured off-trade distribution for Hungarian winery Hilltop Neszmély. Bibendum has had exclusive distribution rights for the winery in the on-trade, and now the group’s off-trade arm PLB will distribute the brand across the UK retail market from August 1. The Hilltop winery is built into a hill overlooking the Danube to the north west of Budapest and was founded in 1990 by…

Bottle Green has increased volume sales of Hungarian wine by 62% in the past year and is now developing its own range to build on the growth. It calculated the rise by comparing sales data in 2013 with 2012, and claimed it now accounts for more than half the Hungarian wine sold in the UK. Pinot Grigio is driving the trend, according to Bottle Green,…