Hooch has announced its first mobile game ahead of the festive season as it looks to boost consumer interest in its original Hooch lemon variant…
Hooch has announced its first mobile game ahead of the festive season as it looks to boost consumer interest in its original Hooch lemon variant…
Hooch is launching a new variant to tap into the ongoing popularity of pink drinks. Pink Hooch, described as “a refreshing alcoholic raspberry lemonade, with that signature Hooch citrus-kick”, will be launched in both 44cl can and 27.5cl and 70cl bottle formats. The packaging will be adorned with an abstract black, yellow and pink design and tagline #notprettyinpink with the launch campaign focusing on the…
Global Brands is bringing back its movie campaign for Hooch, promising it will be “bigger and better than ever before”. The on-pack offer has been extended to more Hooch formats, with codes now on the 44cl cans as well as the 70cl and 50cl bottles. The Movie On Us campaign offers a free movie with every purchase of these formats across Hooch’s Lemon Brew and…
Hooch has revealed its big movie giveaway promotion, which will run over the summer months. The RTD brand plans to give consumers access to “thousands of movies at the touch of a button”, including many of the biggest cinema blockbusters, by giving away a movie with every purchase of a promotional bottle or pack. The limited-edition promotion aims to encourage drinkers to enjoy a Big Night…
Global Brands has hired comedian Keith Lemon to front an ad campaign for lemon-flavoured RTD Hooch. Lemon – real name Leigh Francis – is famed for hosting panel show Celebrity Juice and hit the big screen last year in Keith Lemon: The Film. He will front a campaign including TV slots, outdoor advertising, social media initiatives, on-pack promotions, on-trade activity and celebrity appearances. Global Brands’…
Global Brands has brought Hooch Orange and Hooch Blackcurrant back to the market after a 10-year absence. The distributor signed a licensing agreement with Molson Coors last year to distribute Hooch and backed the relaunch of Hooch Lemon with a marketing campaign that saw the slogan “Look hoo’s back” appear at England football matches. Global Brands said its ex-factory data shows the Lemon variant is…
The anarchic brand of alcoholic lemonade credited with kick-starting the UK’s £630 million RTD industry is back on the market after a nine-year absence. Hooper’s Hooch was an overwhelming success when it was launched in the sweltering summer of 1995, and it was soon selling 2.5 million bottles per week. But it was a victim of its own success and was surpassed by a raft…
