Westons Cider announces largest marketing campaign to date

Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which…

Deadline beckons for entries to the Drinks Retailing Awards

There are just three weeks remaining for independents to enter the 2022 Drinks Retailing Awards. This year’s winner of…

Westons Cider reports “positive outlook” for off-trade cider

Westons Cider predicts a “positive outlook” for the off-trade cider category, despite the current challenges posed by the coronavirus outbreak. In its latest annual Westons…