Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which…
Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which…
Westons Cider is expanding its Henry Westons range with three new variants to tap into interest in cloudy, rosé and organic ciders. The producer said it saw growth of 8.2% for its Henry Westons Vintage variant in the year to January 4, 2020 according to IRI data. This is in contrast to mainstream cider, which is down 9.7%, while premium, traditional ciders and craft ciders…
Westons has launched a medium dry cider called Henry Westons Signature Vintage in a bid to attract a wider consumer base into the category. The 8.2% abv Henry Westons Vintage brand is flourishing in the off-trade and it enjoyed sales of £41 million in 2018 (IRI). Henry Westons Signature Vintage comes in at 6.8%, but it has been carefully blended in order to achieve a…
The off-trade cider category has enjoyed 5.3% value growth over the past year to reach £1.2 billion (IRI, year to February 2019). Westons has been one of the star performers with soaring consumer demand for its flagship 8.2% abv Henry Westons vintage cider driving its impressive growth. So it was somewhat concerned to learn of new guidance from the Portman Group…
Loch Lomond Whiskies has unveiled three limited edition single malts to tee-off its five-year partnership with The Open. Loch Lomond The Open Special Edition (rsp: £36), has been created by master blender Michael Henry with the aim of displaying four different spirit styles, ensuring the distillery’s fruity character underpins the flavour with a gentle hint of peat and smoke. The single malt is described as…
Westons Cider is set to ramp up investment in its off-trade brand, Henry Westons, ahead of the key May Bank Holiday period. The Herefordshire-based, premium cider producer has revealed a new round of marketing activity including a national TV advertising campaign, on-pack promotion and a new ‘principle partner’ agreement with Cheltenham Jazz Festival. The latest round of TV advertising features Westons’ take on the eponymous…
Henry Westons Vintage is launching its first ever TV campaign, along with an on-pack promotion. The campaign will run throughout the summer and it celebrates Henry Weston, the man behind the cider. It forms part of a £1m investment into the Henry Westons Vintage brand this year. The ‘Cider with Character’ TV ad, which uses an animated style, will feature across a number of…
Westons has launched a mulled version of its Henry Westons cider in bag-in-box. The drink blends Henry Westons cider with cinnamon and mulled spices at 4% abv, and is ready to drink once warmed on the hob. The 2.25-litre pack will keep for six weeks once opened, which Westons says makes it ideal for parties or for single serves. Senior brand manager Matthew Langley said:…
