Greene King is backing Old Speckled Hen with a seven-week TV and digital ad campaign that seeks to give the brand “modern day appeal”. It is investing £1.1 million in the campaign, which also includes on-pack promotions designed to boost off-trade sales. The main ad starts with Old Speckled Hen’s long-serving mascot, Henry the fox, glancing up at a billboard and dreaming of a richer…

Greene King has overhauled packaging on the Old Speckled Hen family in a bid to “target the next generation of discerning beer enthusiasts with a contemporary design”. The facelift takes in Old Speckled Hen, Old Golden Hen, Old Hoppy Hen, Old Crafty Hen and all multipacks. The brewer teamed up with design agency Ziggurat Brands with the aim of “bringing the story of the family…

Greene King is giving consumers the chance to win a holiday in Rio de Janeiro and launching a new beer to celebrate the World Cup. The prize in the neck-collar competition includes return flights for two, five nights in a four-star hotel, airport transfers and a half-day tour of the Corcovado Mountain and the statue of Christ the Redeemer. Runner-up prizes include money-off vouchers for…

Old Speckled Hen is returning to TV screens this month in a £2 million ad campaign featuring Henry the fox. The ads are designed to hit 12 million ABC1 men and will play out during the FA Cup semi-final on ITV along with other TV slots. Further advertising on radio, online and print titles will bolster the message. Dom South, Greene King marketing director,…