Heineken triumphs over Alcohol Concern, but Freixenet rapped

Heineken has prevailed in a dispute with Alcohol Concern, which complained to the advertising watchdog that a Bulmers promotion giving away trainers would appeal to…

Heineken reveals new recruitment campaign

Heineken has launched a new campaign aimed at attracting top talent into its business. ‘Faces of Heineken’ showcases real colleagues from across the business, with…

Heineken trials Cidrerie Stassen

Heineken is trialling a Belgian cider brand in Sainsbury’s stores with a view to growing the super-premium cider segment. Cidrerie Stassen is crafted in the…