Heineken UK and Beavertown Brewery have announced an assortment of senior leadership changes as they move into the next phase of development for Beavertown.  Will Rice, who is currently the on-trade sales director at Heineken, will become MD at Beavertown.  In the new position, Rice is set to lead growth for the brewery, underpinned by the success of…

Premiumisation, changing drinking habits and the rise of newer cider styles are reshaping UK cider, according to the latest Heineken Cider Report 2026. Focused on the on-trade, the report is a useful indicator of how cider is performing in the UK against a backdrop of broader pressure on alcohol volumes. Despite wider challenges, Heineken’s assessment is that cider remains a resilient…

Heineken has announced that Romain Apert will take up the position of chief digital & technology officer, set to begin in May.  Succeeding Ronald den Elzen, who was the first in the role, the company highlighted Apert’s expertise in AI as important.  According to Heineken, Apert has served for over two decades at Mars, where he held global CIO positions across the…

Brewer Heineken has announced that it expects to cut up to 6,000 jobs over the next two years, amid low beer demand and threats including rising health warnings, competition and disruption from weight-loss drugs.  Accounting for around 7% of its overall workforce, the brewer said that the cuts would be focused on Europe and non-priority markets which offer fewer growth prospects.  The…

Heineken has today announced that its CEO, Dolf Van Den Brink, will be stepping down as of 31 May.  Following six years at the helm, the brewer said that Van Den Brink and the supervisory board have jointly decided that it is the right time to hand over his responsibilities.  Heineken said that Van Den Brink has led the company…

Heineken has said that it will concentrate on growing its business in 17 markets, aiming to deliver mid-single-digit net revenue growth in the five years to 2030.  As part of its EverGreen 2030 plan, the brewer said that it will focus on targeted acquisitions and pursue divestments where appropriate.  The brewer shared these plans at a time when…

Strongbow has become the first major UK alcohol brand to add assistive technology directly onto its packaging via NaviLens. Yesterday, the Heineken-owned brand announced that it had added a NaviLens QR code onto its packs – a high-contrast, smartphone-readable marker designed to help blind and partially sighted shoppers interact with the product. When scanned, the QR…