The global Covid-19 pandemic has heightened awareness among consumers about their personal health and wellbeing, as well as the health and sustainability of the planet.  Consumers are prioritising different needs and starting to think more critically about their values, their role in the world and their impact on the earth. There has been a move at the top of the NielsenIQ Hierarchy of Health…

Following Mental Health Awareness Week (9-15 May), Lucky Saint alcohol-free beer has partnered with Beder and ASCND to launch a series of activations and mental health training courses.  The first partnership with Beder will see Lucky Saint support the “essential work that Beder is doing to champion good mental health” by hosting events that encourage “social connection”.  The second partnership is with ASCND –…

Christmas week was huge. Alcohol sales in the week ending December 25, 2021, topped £756 million, making it by far the biggest week for sales in the past three years – more than £60 million higher than last year. Self-isolation, consumer caution before Christmas and an extra trading day all contributed to a bumper seven days. This was even more impressive against a decline of…

With climate change conference the COP26 Summit just around the corner, drinks companies are working hard to show off their sustainability credentials. Here’s a selection of the latest initiatives across beer, wine, spirits and hard seltzers. Carlsberg is donating 50p to WWF for every special edition 10x440ml Carlsberg Danish Pilsner and Carlsberg Expørt sold and redeemed in all stockists – including Tesco, Morrisons, Asda and…

An advert by Brewdog has been banned by the Advertising Standards Authority for misleading claims about health. In an Instagram post for its Clean & Press Hard Seltzer the brewer said: “Due to advertising regulations we cannot claim this drink is healthy”, but it then referenced a low calorie claim in the advert. The advert, which ran in January, said: “Even though Clean & press…

Smirnoff, Gordon’s Gin, Baileys and Captain Morgan will be the first of Diageo’s alcohol brands to provide UK consumers with new health guidance on pack. The enhanced health information will direct individuals to DRINKiQ.com – a global resource which aims to give consumers the knowledge and tools to make informed choices around alcohol. Alongside the updated labels, the business has also updated and relaunched its…

Millesime Bio, the trade event for the organic wine, beer and spirit sector, will take place in Montpellier Exhibition Centre between January 25 and 27, 2021, the organisers have confirmed. The event, organised by SudVinBio, is fully booked and is therefore expected to welcome 1,300 exhibitors. The organising committee said these exhibitors will attend in full respect of, and strict compliance with, the current and…