The Macallan partners with Harrods for James Bond experience

Edrington’s single malt whisky brand The Macallan has lined up a partnership with luxury retailer Harrods, to create a James Bond-themed experience. The activation, which…

Hennessy Cognac lines up Harrods boutique

Moet Hennessy’s namesake Cognac brand is to open a luxury store inside Harrods. The Hennessy Boutique, which will open in early June, will be a…

Ed Gerard leaves top BWS role at Harrods for No & Low Alcohol venture

Ed Gerard has left his role as head of wines, spirits, cigars and pharmacy at Harrods, to move into the Low and No-Alcohol sector. Gerard,…