Accolade has signed a three-year deal for the UK’s bestselling wine brand Hardys to become the wine partner of the England cricket team. The team is enduring a rough spell and recently suffered the humiliation of a whitewash in Australia, losing the Ashes 5-0 to their greatest rivals. But Accolade has decided to cheer the England Cricket Board up by sponsoring the team with the…

Accolade’s plan to increase its presence in the ultra-premium wine market has gathered pace with the news that Majestic will stock its Eileen Hardy Chardonnay.  The wine is named after the matriarch of the famous Australian wine producing family and is sourced from cool climate Tasmania, Yarra Valley and Tumbarumba fruit. The 2009 vintage won a host of awards at international wine competitions in 2012…

Accolade Wines is aiming to increase its presence in the premium wine market with a new William Hardy range. Premium wine is up 21.5% by volume and 22% by value (Nielsen, year to June 23) and Pernod Ricard UK in particular has focused on pushing leading pre- mium ranges Jacob’s Creek, Campo Viejo and Brancott Estate. But Accolade is taking on its rival with the…