Grimbergen, part of the Carlsberg Group. has unveiled its new brewery inside the famous Grimbergen Abbey near Brussels, Belgium. The state-of-the-art Grimbergen Abbey Brewery will bring brewing back to where it all started when the abbey was founded nearly 900 years ago. It’s also the first time in 200 years that beers have been brewed inside the walls of the abbey, with beer-making ceasing after…

Beer continues to lead with way with off-trade growth, according to the latest Nielsen data. Figues for the week ending January 30, 2021 show that BWS is growing by 26% but the beer category growing ahead of this at 35%, while the on-trade remains closed. Nielsen’s client delivery manager, Rob Hallworth, said: “After the Christmas peak we have seen very stable growth across categories since…

Sales of alcohol via the off-trade are up by around 25% each week, in comparison to the same period in January 2020. Nielsen data shows that weekly sales so far for January 2021 are growing ahead of the Covid-19 period to date, which Nielsen has tracked each week since February 1, 2020. Sales for the off-trade for the total Covid-19 period are up by 22%,…

Brits put an extra £2.1 billion worth of lager, wine, spirits in their supermarket trollies this year, according to the latest Nielsen data. The fastest growing grocery category of 2020 was lager, up £791.9 million to be worth £4.4 billion and the lager brand which recorded the most growth throughout the year was Stella Artois, as consumers sought out multi-packs of well-known brands for at-home…

Wines of Great Britain (WineGB) predicts “strong positive growth in sales” for English and Welsh wines, and its contribution to the economy through employment and tourism, according to its latest industry survey. The survey, which is based on performance in 2019, shows that an estimated 5.5 million bottles of English and Welsh wines were sold in 2019, growing from some 3.2 million bottles in 2018…

West Berkshire Brewery (WBB), creators of Good Old Boy and Renegade Lager, has launched a crowdfunding campaign. The campaign, on investment platform Seedrs, aims to raise £750,000 to add further scale to the fast-growing business. The money raised will fund the next stage of development for the company. Since the brewer’s first crowdfunding campaign in 2016, West Berkshire Brewery said it has recorded many successes,…

Hensol Castle Distillery in South Wales has introduced a new drink to tap into the growing number of health-conscious consumers.  Trulo, which is one of the newly-established distillery’s first products, is a low calorie and low sugar – and lower alcohol – liqueur. The drink comes in four flavours: Coconut Rum, Espresso, Passion Fruit and Peach Melba Schnapps. It can be drunk…