The Famous Grouse has launched Wine Cask, the third edition in its series of innovative blended whiskies inspired by different types of oak cask. The Famous Grouse Wine Cask is finished in carefully selected Spanish red wine casks, which produces a fuller bodied whisky with the classic smoothness of The Famous Grouse, according to the producer.  It said the additional maturation in the wine casks…

The Famous Grouse has launched a new range of ‘everyday premium’ whiskies, with the aim of offering blended whisky fans an affordable way to enjoy new styles. The Cask Series, which has been developed by The Famous Grouse’s master blender, Kirsteen Campbell, is designed to celebrate wood quality and the impact this has on whisky. The first in the series is The Famous Grouse Bourbon…

The Famous Grouse will feature in two separate television adverts this festive season, a campaign which marks the biggest investment ever for the brand at this time of year. The whisky brand’s distributor, Maxxium UK, has announced a £2m investment will back the brand in the run up to Christmas. The campaign includes two new television adverts celebrating the brand’s famous icon; the ads are…

Maxxium UK has announced a major new campaign for The Famous Grouse in the run-up to Christmas. The Famous For A Reason campaign includes a new TV advert and a media partnership with The Guardian. In total, the campaign will reach a potential audience of 32 million, almost two-thirds of the entire UK adult population. The TV spot was first aired on November 2. It…

Edrington has appointed Edinburgh-based The Leith Agency to handle all global above-the-line, below-the-line and digital activation for its iconic The Famous Grouse brand. The agency has been instrumental in developing the brand’s global Famous For A Reason campaign. It will now be able to lead the roll-out and development of that campaign in The Famous Grouse’s key international markets. The whisky is exported to some…

Due to the recessive nature of the MC1R gene ginger people are dying out and could be extinct by the year 2100, according to the Oxford Hair Foundation. The redhead gene thrived as Celtic clans were isolated in the Scottish Highlands and breeding with outsiders was rare, but globalisation has apparently caused so many different ethnic groups to interbreed that the weak ginger gene will…