AB Inbev has accepted Asahi’s $2.9bn offer for some SAB Miller’s European premium beer brands, including Peroni, Grolsch and British craft beer Meantime. The acquisition…
AB Inbev has accepted Asahi’s $2.9bn offer for some SAB Miller’s European premium beer brands, including Peroni, Grolsch and British craft beer Meantime. The acquisition…
Czech pilsner Staropramen is moving its UK distribution from Carlsberg to Molson Coors. The brewer, which also supplies Grolsch and Cobra, will have exclusive rights to the brand in the UK from December 28. Molson Coors bought Staropramen’s parent company Starbev in 2012 and is focusing on the growing world beer category in the UK. Marketing director Martin Coyle said: “We have seen growth in…
Grolsch lager is in line for a repositioning exercise in 2012 to take it away from the mainstream premium lager category and into the world beers sector. The brand has seen take-home sales slide by a third in the year to October 1, according to figures in the Beer Report 2011 in this week’s OLN. A shift in emphasis for the Dutch brand will take…
