The National Wine Agency of Georgia is planning an expanded campaign for the UK following record exports in 2020. The new initiatives for 2021 include…
The National Wine Agency of Georgia is planning an expanded campaign for the UK following record exports in 2020. The new initiatives for 2021 include…
William Grant has launched a £1.2 million TV campaign for blended whisky Grant’s Signature, which is targeted at younger drinkers. The brand is sponsoring Sky Sports’ UEFA Euro 2016 qualifier matches and will appear on live and repeated European qualification games on Sky Sports 5, Sky Pub Sports, Skysports.com, Sky Go and Sky On Demand. Brand manager Ali Cloudsdale said: “Grant’s Signature quickly secured listings…
Grant’s Scotch whisky has launched a £1 million marketing campaign in which it teams up with sporting legends Sir Geoff Hurst, Gordon Banks and Archie Gemmill to share insights and achievements. The campaign, called Stand Together, will see the sportsmen publish online videos on a new Youtube channel in which they share their thoughts and experiences with the next generation. The push aims to reflect…
First Drinks has unveiled a gift pack to showcase Grant’s Family Reserve in time for the Christmas trading period. The gift pack is exclusive to the convenience channel, and First Drinks hopes the gift pack’s red and gold livery will help it stand out on shelf. Oliver Dickson, senior brand manager for whisky, said: “This investment demonstrates our commitment to the convenience channel by providing…
Drinks industry charity The Benevolent is launching a scheme to give grants to help existing members of the industry advance through extra training and career support. The Benevolent Bursaries are designed to alleviate potential hardship that can occur later in careers by enhancing the skills of people currently working in the industry. A separate scheme, called Benevolent in the Workplace, is also being introduced to…
Grant’s whisky is sponsoring ITV4 in a £2 million deal that will see it associated comedies, documentaries and dramas including Minder and The Saint. The year-long sponsorship package starts on October 22. It will see the brand feature on 26 hours of programming per week under the ad bumper title “Grant’s Sponsors TV of Character on ITV4”. Oliver Dickson, senior brand manager at Grant’s, said:…
