Gordon’s is launching a Sicilian Lemon variant to add to its collection of gins. Sicilian Lemon offers a Mediterranean twist on the original recipe from Alexander Gordon, according to the producer. It is made using “the finest juicy” Sicilian lemons, and it boasts 100% natural flavours. The newcomer is said to be “perfectly placed” to follow in the footsteps of Gordon’s Premium Pink Distilled Gin,…

Diageo’s GB arm grew sales 7% in the past six months thanks to strong performances from the likes of Tanqueray, Guinness and Johnnie Walker, the firm announced. On a global basis, sales half-year were up 1.7% to reach £6.5 billion, and profit grew 6.1% to £2.2 billion. Asia Pacific, Latin America and the Caribbean enjoyed the strongest performance, but the Smirnoff and Gordon’s supplier said…

Gordon’s London Dry Gin is extending its portfolio with the addition of a new Premium Pink Distilled variant, designed to appeal to a younger adult audience. The newcomer, which taps into growth in the Pink Gin sector, combines the sweetness of raspberries and strawberries with the tang of redcurrant, according to brand owner Diageo GB. Annalisa Tedeschi, head of Gordon’s at Diageo GB, said: “With…

Diageo has relaunched its RTD range with six new price-marked packs. The six-strong range includes Gordon’s Gin & Tonic, Smirnoff & Cola, Smirnoff & Cranberry, Gordon’s & Slimline Tonic, Captain Morgan & Cola and Pimm’s No.1 & Lemonade. Each will be price-marked at £1.50, replacing the original ‘2 for £3 promotion’. Claire Kendall, senior customer category development manager at Diageo, said: “The premix trend is…

Diageo hopes that the new elderflower variant of Gordon’s gin will eventually account for more than a tenth of the brand’s sales. The drinks giant launched Gordon’s Elderflower on the back of the success of Gordon’s Cucumber, which hit shelves last year. Marketing manager Katerina Podtserkovskaya told OLN that where the cucumber variant is stocked alongside Gordon’s original it makes up 7% of sales. She…