The market for sustainable, organic and alternative wine is being driven by younger wine drinkers, according to research from the IWSR. As per…
The market for sustainable, organic and alternative wine is being driven by younger wine drinkers, according to research from the IWSR. As per…
Gen Z are now drinking broadly in line with older generations, according to a new survey by IWSR Bevtrac. The survey found that the proportion of Gen Z drinkers of legal age who claimed to have consumed alcohol in the past six months rose from 66% to 73% over the course of a year. This new figure puts Gen Z just below…
Budweiser Brewing Group (BBG) has found that nearly half (48%) of Generation Z do not plan to drink this Christmas. BBG conducted a survey of 2,000 adults who celebrate Christmas to study drinking habits around the holidays. The survey also found that 34% of Generation Z feel more pressure to drink alcohol during this period, compared to previous years. Yet the trend…
New research from online cards and gifting company Moonpig suggests young people favour alcohol-free meet-ups with friends. The research, which polled 2,000 people in May, found that younger consumers are more likely to socialise in settings that do not involve alcohol, compared to older consumers. According to the report 22% of Gen Z-ers said they socialise with friends multiple times a week without…
New research from the IWSR suggests ecommerce alcohol sales in the UK fell further in 2023, as post-Covid readjustments appear to be “nearing an end”. According to the IWSR Ecommerce Strategic Study 2023, value sales have risen around 50% since 2019, but IWSR forecasts compound annual growth rate (CAGR) between 2022-2027 at -2% for the UK. Guy Wolfe, head of ecommerce insights…
