Diageo enjoys strong UK sales growth

Diageo has reported that it grew market share in the UK off-trade and on-trade in the past year, largely thanks to the strength of Baileys,…

Diageo Reserve adds to Bulleit portfolio

Diageo Reserve is set to extend its range of Bulleit premium American Whiskeys. The company is added Bulleit Bourbon 10-year-old to the line up to…

Diageo launches Smirnoff Red Cups initiative

Smirnoff is set to issue thousands of ‘Red Cups’ POS kits to retailers across the country, challenging them to create inspiring, in-store displays to be…