Half of GB wines sold direct to consumer – WineGB CEO Simon Thorpe MW

Direct-to-consumer sales made up half of all English and Welsh wine purchases in 2020, according to new research from WineGB. The trade organisation’s CEO, Simon…

Smirnoff looks to stand out with diamond giveaway

Diageo is to launch a nationwide promotion for its Smirnoff vodka brand, as it looks to standout in a busy vodka market. The ‘Smirnoff 21…

Ehrmanns reveals barbecue-focused consumer campaign for Beefsteak Club

Ehrmanns-owned wine brand Beefsteak Club has launched a new consumer campaign “to beef up Britain’s BBQs”. This summer it is organising a wide-reaching series of…